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How Nike started:

1962 - Bill Bowerman (former Olympian and track coach at University of Oregon) and Phil Knight (distance runner at the U of O) formed Blue Ribbon Sports on a handshake agreement. The nascent company won a distributor license from Onitsuka Tiger, a Japanese footwear company that made value priced, high performance athletic shoes.

1964 - Blue Ribbon Sports began distributing imported Onitsuka Tiger sneakers in the USA (or mostly just from the trunk of Knight's car at local track meets).

1965 - Jeff Johnson (Knight's ex-competitor on the tracks) became BRS first employee.

1966 - Bowerman and Knight formally converted their casual agreement and incoporated BRS Inc. BRS opened their first retail outlet in Santa Monica.

1971 - Johnson made his legendary contribution by suggesting that the company's new soccer cleat should be named "The Nike", after the Greek Goddess of victory. The unmistakable "Swoosh" trademark of Nike was created by Carolyn Davidson for a fee of $35.

1972 - BRS and Onitsuka Tiger ended their trade relations due to a distribution dispute. Bowerman revolutionised the traditional design of running shoes by incorporating a rubber waffle sole.

1973 - Steve Prefontaine, American long distance runner and record-holder, became the first prominent athlete to wear Nike sneakers. Ilie Nastase, Romanian tennis player, became the first professional sportsman to pen an endorsement deal with Nike.

1976 - Nike shoes were seen worn by many of the competing athletes at the US Olympic Track and Field events.

1978 - BRS was officially renamed Nike, Inc.

Continue reading the rest of the company's history here.

Related Searches: Nike sneekers, Nikesneakers, Nike snickers, etc.

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